Personal marketing - how great leaders inspire action

framework by Simon Sinek

He argues that communicating our why before we community our how and what helps others to build movement with us: start with what you believe and why you do it

MLK gave the “I have a dream” speech, not “I have a plan” speech.

There are leaders and those who lead. Leaders hold positions of authority and power, but those who lead inspire us.

It’s those who start with why to inspire those around them or find others who inspire them.

The law of market innovation


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